Beacon.

Retail Space.

A fresh new brand and event space that welcomes clientele.

Designing a retail space into an event space that provides a warm and welcoming place to gather, collaborate, and get inspired. Defining four individual spaces provided a natural area to gather, a creative space to collaborate, a private lounge, and an inviting prep space for caterers and event staff.

A soft neutral color palette, light woodwork, layered textures, and natural plant elements help ground a vast space, while keeping with the welcoming feel of the brand identity.